A Brand Ecosystem

HEY! WANNA HANG?

Scope:

Creative Direction / Editorial Strategy / Community Building / Event Curation / UX & Content Design

Overview:

Hey! Wanna Hang? is a personal project turned multi-platform brand that blends cozy conversations, creative interviews, curated recommendations, and NYC event roundups. Inspired by the editorial spirit of Man Repeller and Into the Gloss, the project fills a gap in the market for a space that’s part guide, part invitation, and part cultural love letter.

Originally launched as an interview series, it has since grown into a robust ecosystem that includes a newsletter, interactive event calendar, IRL gatherings, and a dedicated digital presence. I built every component—from editorial structure and visual identity to event logistics and web systems—using Substack, Airtable, Softr, Readymag, Notion, and Figma. Designed for curious, creatively minded people, the project is driven by a desire to foster connection and spark delight—online and off.