The podcast Ugly Hot needed a fresh branding strategy to elevate its identity and engage its growing audience. I took on the challenge of redesigning the brand, crafting a cohesive, dynamic visual presence that reflects the podcast’s bold, witty, and unfiltered voice while ensuring it stands out in the crowded podcasting space.
Project Scope
Podcast Cover Design
I designed a striking new cover that encapsulates Ugly Hot’s essence—bold typography, vibrant imagery, and an unmistakable attitude. The cover was tailored to reflect the podcast’s unique blend of humor, grit, and relatability, ensuring it grabbed attention across all streaming platforms and resonated with both loyal listeners and new audiences.
Social Media Assets
To strengthen the podcast’s digital presence, I developed a suite of branded graphics, promotional templates, and dynamic visuals that worked seamlessly across platforms. These assets maintained visual consistency while offering flexibility for different campaigns and episode highlights.
Social Media Templates
Recognizing the need for a streamlined content creation process, I designed user-friendly templates for the Ugly Hot team. These ensured that branding remained cohesive and instantly recognizable, while allowing for quick and easy updates on social media.
Results
Delivered a bold, cohesive visual identity that elevated Ugly Hot’s brand.
Equipped the team with tools to maintain a consistent, professional online presence.
Enhanced the podcast’s visibility and appeal across digital platforms, helping attract new listeners and deepen audience engagement.