Creative Direction, Brand Strategy, & Digital Designs for Thoughtful Brands

Hi, I'm Cecilia, a multidisciplinary designer and strategist based in NYC. I specialize in building brands, systems, and stories that resonate.

Selected Work

A Brand Revamp

For MOVIEPUDDING, I led a visual and strategic refresh—bringing its love of cinema and cuisine into sharper, more shareable focus.

A Brand Ecosystem

Hey! Wanna Hang? is my multi-platform project combining a newsletter, event calendar, and IRL gatherings—from chess clubs to themed picnics—to build creative community online and off.

An AI-Assisted Art Director Challenge

Oriel is a 24-hour brand identity sprint: a fictional fashion label built using AI tools and guided by human creative direction. From naming and voice to visuals and strategy, this experiment explores what happens when intuition meets intelligent automation.

A Concept Gourmet Grocery Brand

Through a full-scale digital revamp, I helped Vex Latex evolve from the fetish scene to high fashion, transforming its social media into a sleek, strategic platform.